A letter from Ricky Granado, GM Roswell Honda.

Roswell Honda COVID-19 Communications 4/17/2020

To our entire Roswell Honda family,

Needless to say, we are in a time of uncertainty. It has never been more critical to stand on the strength of our values than it is today. We sincerely hope you and your families are doing well and that you all are staying healthy. 

I believe this letter will provide insight into our business operations and the action plan currently in place to ensure the health and safety of our employees and customers, which is always our top priority. Our Parts & Service Departments were deemed essential business in New Mexico and are currently open. In an attempt to limit & contain the unnecessary spread of Coronavirus (COVID-19) we are also operating with a reduced staff.

Although our showroom is currently closed, our online sales department IS open and we are able to conduct business over the phone and through our website, www.roswellhonda.com. We have created an easy online shopping and retailing experience that will allow you to purchase a vehicle from the comfort of your own home. Some of these options include: online credit application submission and financing information, instant trade-in appraisal estimates, vehicle home delivery, and more.

Our hours of operation remain the same, 8am - 7pm, Monday through Saturday.

Because it is very important to us, we know it is very important to you and so we have placed a heavier emphasis on overall cleanliness and proper sanitation methods which we had in place and have been a part of how we do business since long before the current outbreak.  In addition, we are also taking several additional measures:

  • We have implemented a disinfecting schedule for the entire dealership, with heavy emphasis in customer check-in / check-out and waiting areas, as well as employee work areas. This includes all high-traffic touch surface areas such as: phones, keyboards, desks, counters, tables, chairs, door      handles, vending machines, bathroom, and like surfaces.  
  • We have implemented an additional cleaning and sanitization schedule for all chairs and surfaces in customer waiting areas and employee break areas
  • We have set up an outdoor customer waiting area which is in compliance with the recommended 6' social distancing rule.
  • We are giving our customers the option of picking up/sanitizing/servicing and returning their vehicle without their leaving their home.
  • We have asked our employees to wear latex gloves while in customer vehicles and to replace them after each vehicle they touch.
  • Hand sanitizer and wipes are available in areas throughout the dealership.
  • We have provided education and implemented proper social distancing techniques within our team. 

For our customers who need to purchase a vehicle, we are here to help.  We are implementing a new digital marketplace that empowers customers to trade-in, finance, and purchase high-quality vehicles 100% online, instead of just getting pricing and vehicle information. Also, we are currently offering deferred payments up to 90 days and one year complimentary oil changes on all vehicles purchased at Roswell Honda (excludes value line). Please see detailed information on our website, www.RoswellHonda.com or call us directly at 575-622-6850. We are here and able to assist you.

As this situation continues to change, we will continue to provide updates as new information is released.  Our priority is the health and safety of our customers and employees, and we will continue to make decisions based on the most up to date information, requirements and recommendations of state and local authorities.

We hope these measures instill confidence in our employees, families, and customers that we are doing everything we can to keep us all safe and safely on the road. 


Ricky Granado

GM Roswell Honda 


Roswell Honda

2177 West 2nd Street
Directions Roswell, NM 88201

  • CALL US: (575) 578-3864


  • Monday 8:00am - 7:00pm
  • Tuesday 8:00am - 7:00pm
  • Wednesday 8:00am - 7:00pm
  • Thursday 8:00am - 7:00pm
  • Friday 8:00am - 7:00pm
  • Saturday 8:00am - 7:00pm
  • Sunday Closed